A company based in Christchurch, Dorset, has become the country’s market
leader in organising Masonic events – which bring millions of pounds to the
local economy.
Square Events has acquired Perfect Weekend, an Oxford
firm that was its only serious competitor.
It now organises more Masonic events than anyone else,
and east Dorset remains one of the most popular locations.
Hotels and traders all benefit from the thousands of
Freemasons who come with their wives, partners and friends for an evening or
weekend organised by Square Events.
The Perfect Weekend brand will now be dedicated to other
parts of the benevolent sector, including Round Table.
The company’s success is partly down to the fact that its
service is free to clients because it takes its commission from the venues.
This policy helps events happen that would otherwise
never have got off the ground.
Square Events’ managing director, the aptly-named Guy
Mason, who also heads the business events firm Brief2Event, believes the
acquisition is a sound investment.
He said: “Square Events has seen year-on-year growth over
its 15 years, with lots of repeat custom, and we are delighted to have acquired
Perfect Weekend.
“Not only is our service free, but because we know venues
so well we get deals that are cheaper than if a client went direct.
“It really is a business model with no losers and we
believe other areas of the benevolent sector will increasingly benefit under
the Perfect Weekend brand.
“Bournemouth and the surrounding area is probably the
most popular destination for Masonic weekends and they bring in huge numbers to
the area.
“We believe this sector has potential for more growth and
we hope to add to our team over the year ahead.
“We are delighted to have acquired Perfect Weekend to add
to Square Events and Brief2Event.”
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